Biography of Matt Lucas

With two decades of hands-on experience in franchising and business ownership, Matt has earned a reputation as a trusted, results-driven resource for entrepreneurs seeking their ideal path to business ownership. His approach is rooted in a people-first philosophy, combining real-world operational knowledge with strategic insight to guide clients through one of the most important decisions of their lives.

Matt launched his first business at age 22 while completing his degree at Murray State University in Kentucky, quickly expanding it to multiple territories before successfully selling in 2013. In 2010, he embarked on his next venture, transforming it into a national franchise system that grew to 36 sold territories before being acquired in 2015.

Following that acquisition, Matt transitioned into full-time franchise consulting, helping hundreds of clients navigate the complex process of evaluating and selecting the right franchise opportunity. His track record of scaling businesses, coupled with his deep understanding of franchise models and market trends, has made him a sought-after guide for both first-time buyers and experienced entrepreneurs.

In 2018, his wife, Jennifer, joined the business, bringing her own energy, authenticity, and encouragement to the process. Together, they have built a powerhouse team dedicated to helping clients succeed through both franchising and non-franchise resale opportunities.

In the fall of 2025, their oldest daughter will graduate from Florida Gulf Coast University and join Jennifer in the franchise consulting division, while Matt focuses his full attention on helping buyers and sellers of existing businesses—both independent and franchise.

From discovery to decision, Matt and his team provide personalized, strategic guidance at every stage, empowering clients to move forward with clarity and confidence. Their mission is simple: to help people take control of their future through smart, informed business ownership decisions.